Testing (Copy) (Copy)

Amplify Kombucha was launched into a relatively new but fast growing and highly competitive market. The battle of winning consumers hearts and minds was ultimately being played out in-store and on shelf. It was recognised that to do this more effectively, Amplify’s brand identity needed to evolve and work harder.

The new identity and brand assets speak to taste and enjoyment. Shopping the portfolio is made easy through striking vector backgrounds depicting the flavours, and the new master identity is recognisable both on and off pack. The icon, an abstract letter ‘A’ with a drop of effervescence supports the name ‘Amplify’ in a simple and unique way.

The reinvigorated brand started to roll out in the New Zealand market at the beginning of July 2020 with the Australian launch earmarked for August 2020.